The 2017 Kia Cadenza | The Augmented Reality Experience

Attention to detail, expression, passion. These are the qualities Exterior Design Manager Michael Castiglione sought out to create the ultimate augmented reality (AR) experience at The New York Times TimesTalks event in Miami.

The Kia Cadenza serving as his muse, its sporty silhouette giving way to a luxurious and spacious interior, became the focus of the experience as guests explored the Kia Cadenza’s distinct design details.

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